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So far Learning has created 6 blog entries.

Pleasure or Enjoyment: What to Expect from Wellbeing Tourism?

Can you picture yourself on a beach tasting a delicious ice-cream on a hot sunny day just before diving on paradise-like seawater? Or having a relaxing massage in a thermal water spa? What about learning how to cook a delicious traditional stew of a lost tribe that teaches you some new useful techniques? Or guiding

2020-12-21T14:06:21+00:00Latest News, Uncategorized|

What is Wellbeing Tourism?

“In our stressed world, wellness tourism is, says Lonely Planet, the industry’s fastest growing sector with a 10% rise [in 2018] making it a plus $500bn market” (The Yucatan Times, 2018).  According to the Global Wellness Institute, the global wellness economy was a $4.5 trillion market in 2018, while in 2017 travellers made 830 million

2020-12-21T14:06:22+00:00Latest News, Uncategorized|

Shaping tourists’ well being through slow adventures

Slow adventure experiences, such as canoeing, stargazing or foraging, are characterised by a slower passage of time, immersion in the natural world and a sense of belonging to small social groups. During slow adventures, the perceptions of time, meaningful moments and a sense of togetherness are choreographed by adventure guides to shape tourists’ wellbeing through

2020-12-21T14:06:22+00:00Latest News|

Sustainable tourism, is it possible?

Sustainable travelling looks a bit like this…You take public transportation to the airport. An electric shuttle brings your luggage to the plane. You board a hybrid-electric plane to your regional destination. Upon arrival, you check into a hotel powered by renewable energy and jump in your room's water-conserving shower with refillable dispensers of soap.The next

2020-12-21T14:06:22+00:00Latest News|

A Regional Tourism Strategy to grow the West Midlands’ economy

A Regional Tourism Strategy to grow the West Midlands’ visitor economy by more than £1 billion has launched today (18th September 2019). It also aims to create a further 19,000 jobs for the region. The West Midlands Regional Tourism Strategy highlights how work to support the sector can help to grow its economic value from

2020-12-21T14:06:22+00:00Latest News|
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