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Shaping tourists’ well being through slow adventures

Slow adventure experiences, such as canoeing, stargazing or foraging, are characterised by a slower passage of time, immersion in the natural world and a sense of belonging to small social groups. During slow adventures, the perceptions of time, meaningful moments and a sense of togetherness are choreographed by adventure guides to shape tourists’ wellbeing through

2020-07-16T11:35:54+00:00Latest News|

Sustainable tourism, is it possible?

Sustainable travelling looks a bit like this…You take public transportation to the airport. An electric shuttle brings your luggage to the plane. You board a hybrid-electric plane to your regional destination. Upon arrival, you check into a hotel powered by renewable energy and jump in your room's water-conserving shower with refillable dispensers of soap.The next

2020-01-19T16:21:15+00:00Latest News|

A Regional Tourism Strategy to grow the West Midlands’ economy

A Regional Tourism Strategy to grow the West Midlands’ visitor economy by more than £1 billion has launched today (18th September 2019). It also aims to create a further 19,000 jobs for the region. The West Midlands Regional Tourism Strategy highlights how work to support the sector can help to grow its economic value from

2020-01-19T16:25:34+00:00Latest News|