Every destination has something unique to offer wellness travellers. Wellness Tourism is multidimensional bringing benefits to businesses, communities, and stakeholders beyond the wellness sectors. This resource is designed to assist regions in developing regional wellness destinations focusing on the integration of important tourism players, stakeholders, communities, and government. This resource covers four key sections each with a spotlight on case study examples across European destinations, regions and islands looking at different approaches, strategies and recommended best practices. Examples include supplementary videos, articles, research papers, and applications.
Section 1 Wellbeing Tourism Destination Development
Section 2 Wellbeing Tourism Destination Branding
Section 3 Destination Packaging and Itinerary Building
Section 4 Tourism Destination Digital Placemaking