Iceland Action Plan

DETOUR

DETOUR empowers tourism destinations to develop and embed wellbeing philosophy and capitalise on the tourism and economic benefits which follow such as increased consumer spending, additional employment opportunities and contributions to GDP. It will upskill VET educators and Tourism SME's about the potential of wellbeing tourism as an emerging European Tourism Megatrend which can increase their competitiveness, inspire new wellbeing tourism products/services and develop even stronger unique value propositions. (VisitBritain, 2014, World Travel and Tourism Council, 2014, Deloitte, 2013).

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